Canon has Ashton, so Nokia hooks up with Spike Lee. This endorsement deal is also being billed as a "short film" project. The short film will be created from material contributed by consumers at www.nokiaproductions.com
Spike decides what material gets included in the final 9 to 12 minute film that will be show at the Club Nokia Auditorium in Los Angeles.
The deal will help Nokia "connect with consumers" as well as raise brand awareness, says Craig Coffey, VP of Marketing for North America.
Interesting blend of traditional endorsement elements with the "webisode" + customer participation feel.
Best guess on dollars for Spike: $2 million per year + all the product he wants
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