T.O. Shows Off His Fangs With Venom Energy Drink

Venom Energy Drink Partners With Terrell Owens




PLANO, Texas, Sept. 23 /PRNewswire-FirstCall/ -- Venom Energy's C-suite
today got a little more exciting as the energy drink announced a
partnership with Dallas Cowboys wide receiver Terrell Owens and named him
to the newly created post of Chief Mayhem Officer. An energy drink designed
for delivering piercing energy that strikes back, Venom Energy provides the
fuel and touch of invincibility to Owens.


"With my schedule, I need an energy drink that keeps me going all day,"
said Terrell Owens. "Venom Energy gets me pumped and energized and always
enables me to perform at my best."



"We're excited that the best wide receiver in the NFL has joined our
team," said Randy Gier, chief marketing officer of Dr Pepper Snapple Group.
"Terrell is an athlete that everyone connects with, so we're expecting
great things from this partnership. We're popping the popcorn for his first
visit with the Board."

As his first official order of business, Terrell will call on Venom
Energy's parent company Dr Pepper Snapple Group to support his charitable
foundation, Catch a Dream, which provides food, clothing, shelter and
proper resources to 81 underprivileged families. Through March 2009, Dr
Pepper Snapple Group will donate money to Catch a Dream for every bottle of
Venom sold.

Terrell will also be participating in Venom Energy promotion and
marketing campaigns including attendance at sponsored events and on
in-store merchandising materials.

The Venom energy blend contains caffeine, l-carnitine, guarana, ginseng
and taurine, the hard-core ingredients that consumers are looking for in
their energy drink. Venom is available now at retailers nationwide for a
suggested retail price of $2.39. For additional information, visit
http://www.venomenergy.com.

About Venom Energy

Venom Energy is a brand in the beverage portfolio of Dr Pepper Snapple
Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business
marketing more than 50 beverage brands to consumers throughout North
America.

Federer Brews Up Extension with Coffee Machine Company

OFF COURT - ROGER AND JURA: LONG-TERM PARTNERSHIP


JURA extends co-operation with 13 Grand Slam Winner and Olympic Gold Medalist Roger Federer

Niederbuchsiten, 15. September 2008 – JURA, the Swiss innovation leader in automatic household coffee machines and Roger Federer, one of the greatest tennis players in history, have extended their partnership to the year 2016. Roger Federer becomes the long-term worldwide brand ambassador for the Swiss premium brand. Roger Federer has represented the Swiss brand JURA since August 2006.

Thanks to the cooperation with Roger Federer, JURA's brand awareness has grown worldwide. JURA General Manager Emanuel Probst says: "Roger Federer shares a lot of values with JURA: heritage, precision, hard work and a passion for excellence." Thanks to the 'Federer effect' JURA' sales have grown faster. "To have him as an ambassador helps us to open many doors and increases our brand awareness" says Probst. Federer is an important factor in the growth of the Swiss company. In 2007 JURA grew 18.2% to CHF 384 millions. In the last ten years, JURA has quintupled its revenues.

For Probst, Roger Federer is not only a great tennis player, but someone with a modest and downto-earth personality. He is a global star with none of the trappings of success. "Now that the battle for the number one position in tennis has taken on a new dimension, the interest surrounding Federer has actually increased. That adds even greater value to our brand" says Probst. Roger Federer is looking forward to the further cooperation: "Coffee specialities have become a global phenomenon. As an avid coffee drinker, I am very happy and excited to help JURA further develop its brand worldwide."

JURA Elektroapparate AG, a Swiss company with worldwide operations, leads the field in fully automatic home coffee machines. Founded in Niederbuchsiten, Solothurn in 1931, the company has 282 employees at home and 243 abroad working with its foreign distributors. JURA’s consolidated revenues in 2007 totalled CHF 384 million, 13.3% of which was generated in Switzerland and 86.7% by international markets.

Sex Sells in Women's Golf

The Wilhelmina 7

The Wilhelmina Artist Management, a division of the New York modeling agency, has chosen seven LPGA players, including Kim Hall, right, and Anna Grzebien, and dubbed them the "Wilhelmina 7." The agency will seek sponsorships and endorsement deals for the women in an effort to show a different side of professional golf. Take a look at these pros on and off the course.

Credit: Wilhelmina Artist Management

Ellen DeGeneres Dances Her Way to Covergirl Deal

Ellen Degeneres is breaking into modelling – and is set to become the new face of beauty brand, CoverGirl, according to US reports.

Ellen, who recently married her long-term lover Portia de Rossi, is the surprise new spokesperson for the brand, following in the footsteps of stars like Drew Barrymore, Rihanna, and Christie Brinkley.

The 50-year-old Emmy award-winning talk show host is rumoured to have garnered a six-figure sum for the deal.

An insider told the NY Post gossip column PageSix: ‘She is shooting the campaign this week,’ adding: ‘She must have got at least $1 million for it.’

Christie Brinkley, who was the original face of CoverGirl cosmetics, promoted the brand for 20 years, and has now been rehired to promote their new line of products, which is aimed at older women.

This One's a Layup - Dr. J. and Dr. Pepper

Julius Erving, or Dr. J, is featured in a new spot for Dr Pepper in a $35 million ad campaign that launched Monday. "Scientific tests have proven that when you drink Dr Pepper slowly, the 23 flavors taste even better," the basketball great says in one TV spot. "I get it 'cause half my life has been in slow motion." Dr. J is seen in slow motion making an amazing shot: landing an ice cube in a glass. And Dr. J isn't the only fictional doctor at work for the beverage. Kelsey Grammer, known for his role as Dr. Frasier Crane in "Frasier," is shown dishing out advice on his radio talk show, saying: "Slower is better: Trust me, I'm a doctor."

He Can Write and Swim - Phelps Nabs $1.6 Million Book Deal

EVEN before landing back in the US, Olympic swimming champ Michael Phelps, winner of eight gold medals in Beijing and the man being hailed as the greatest Olympian of all time, was converting his fame into a big pool of Yankee dollars.

Phelps snagged an estimated $1.6 million advance from the Free Press imprint of Simon & Schuster for his latest book, to be called "Built to Succeed."

Waxman Literary Agency, working with Phelps' long-time talent manager Peter Carlisle of Octagon, brokered the deal, which had a $1 million floor price just to get into the hunt.

At least a half-dozen major publishers took a look before Dominick Anfuso, editorial director of Free Press, landed the deal.

In the book, which is being called an "inspirational memoir," the publisher said that Phelps will reveal the secrets of his success, and give a behind-the-scenes look at his approach to training, competition and winning.

The narrative thread is expected to be the eight final swims of the 2008 games.

Grab A Cold One with Jessica Simpson

Simpson, 27, is now the face of Stampede Light Plus, a beer made by Dallas's Stampede Brewing Co., that includes vitamins, reports the Associated Press. She'll appear in store ads for the beer and will take a 15 percent stake in the brewer.

In a statement, Simpson said that as an entrepreneur, she is "always looking for ways to diversify my portfolio with good ideas and good people."

"Yes, I work out and take care of myself," she added, "but I also like a cold beer once in a while." Bottoms up!

Ty Pennington Peddles Baby Formula

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