EVEN before landing back in the US, Olympic swimming champ Michael Phelps, winner of eight gold medals in Beijing and the man being hailed as the greatest Olympian of all time, was converting his fame into a big pool of Yankee dollars.
Phelps snagged an estimated $1.6 million advance from the Free Press imprint of Simon & Schuster for his latest book, to be called "Built to Succeed."
Waxman Literary Agency, working with Phelps' long-time talent manager Peter Carlisle of Octagon, brokered the deal, which had a $1 million floor price just to get into the hunt.
At least a half-dozen major publishers took a look before Dominick Anfuso, editorial director of Free Press, landed the deal.
In the book, which is being called an "inspirational memoir," the publisher said that Phelps will reveal the secrets of his success, and give a behind-the-scenes look at his approach to training, competition and winning.
The narrative thread is expected to be the eight final swims of the 2008 games.
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