Perhaps the plethora of new celebrity inspired apparel at retailers across the country is attributable to the success of Steve & Barry's celebrity lines?
This back-to-school season will go down as the Battle of the Brands.
Kohl's launched six new lines of clothing this summer with a star-studded advertising campaign featuring celebrities from Lenny Kravitz to Hayden Panettiere. JCPenney introduced another half-dozen labels, the department store's biggest crop of new brands, with looks including urban rock and all-American. And Dillard's is chasing soccer moms with a line designed by Sheryl Crow that hit stores this month.
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