A nice compilation of video + some analyis of Michael Phelps' current marketing deals and future potential.
http://www.reuters.com/news/video?videoId=89092&videoChannel=5
Current total is estimated at $5 million per year, and with his record setting performance in Beijing there is potential to double that.
The largest obstacle to achieve Tiger like portfolio of endorsements is size of the sport itself and the Olympics 4 year cycle.
Current Deals: Speedo, Visa, AT&T, Rosetta Stone, Kelloggs, Omega
Marketing Agent: Peter Carlisle, Octagon
Washington Post article on Octagon and Phelps:
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/17/AR2008081702026.html
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