Perhaps no brand today utilizes and activates its celebrity endorser portfolio better than Vitaminwater.
In its new "Teambuilding" campaign, they feature five NBA Olympians - Kobe Bryant, Chris Paul, Deron Williams, Dwight Howard and LeBron James.
A+ for getting some super sized egos to share the spotlight.
http://vitaminwater.com/teambuilding/
Dealmakers:
Kobe - Rob Pelinka
LeBron - LMMR
Dwight Howard - Aaron Goodwin
Chris Paul - Octagon
Deron Williams - ?
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