This October, you will be able to shower with a Brad Pitt endorsed product.
That's when Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser will hit the shelves.
100 % of the proceeds (I assume this means revenues and NOT profits) will go to the newly launched JPF Eco Systems, a nonprofit started by Pitt and Kiehl's to "minimize impact on the environment through thoughtful design."
The first beneficiary of the deal will be Pitt's own Make It Right organization, which he started last year to fund building rebuilding projects in New Orleans.
"Brad is not a face, he's a partner," Roberta Weiss, Kiehl's senior VP of global marketing, told WWD.com. "We shared a vision, to support this new way of thinking—being more eco-intelligent."
http://news.yahoo.com/s/eonline/20080818/en_celeb_eo/24367
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