Adweek provides a general overview of Favre's current endorsement portfolion and the potential for expansion now that he is with Gang Green in NYC
Favre earned about $7 million in endorsements last year, according to industry analysts. That figure should move closer to $10 million as his career with the Jets gets under way. He could even threaten the $13 million taken in by Peyton Manning, quarterback with the Indianapolis Colts, who led all NFL players in endorsements last season, according to Fortune magazine, before the end of the season. A recent survey from research firm Marketing Evaluations/TvQ, Manhasset, N.Y., showed that Favre was fourth behind Michael Jordan, Tiger Woods and Nolan Ryan as the most recognizable and well-liked American athletes. He was Sports Illustrated's "Sportsman of the Year" in 2007. And he is on the cover of the new EA Sports Madden NFL 09 videogame, albeit in a Packers uniform. Favre's life-size wall-image from Fathead is one of the brand's top-selling items, according to the Livonia, Mich.-based company. Favre's current endorsement deals include Wrangler Jeans and Snapper lawnmowers; he has endorsed Priolsec and MasterCard. And as uniforms go, Favre's No. 4 Green Bay jersey is among the all-time bestsellers, according to the NFL, so sales of Jets jerseys are expected to be in high demand. His agent is James "Bus" Cook, B.C. Sports, Hattiesburg, Miss.
http://www.adweek.com/aw/content_display/news/client/e3idb3a085b28cc411644061473e49c9b17
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